Yellow Flower
Yellow Flower

Industry

Industry

Marketing

Marketing

Role

Role

Civic Tech / Public Infrastructure

Civic Tech / Public Infrastructure

Team

Team

UX Designer

UX Designer

Ownership

Ownership

Civic + Communications teams

Civic + Communications teams

Challenge

As a major civic initiative tied to economic development, the platform served diverse stakeholders including residents, businesses, and policymakers. Fragmented information architecture and unclear navigation made it difficult for users to access updates, project details, and public resources efficiently.

Results

Restructured information architecture to prioritize clarity and accessibility. Simplified navigation pathways improved public usability and stakeholder transparency. The redesigned experience strengthened trust in the platform while supporting clearer communication of economic initiatives.

Key Metrics

Improved navigation task clarity across key journeys

Increased accessibility compliance alignment

(WCAG-informed improvements)

Enhanced stakeholder transparency across economic development initiatives

Key Metrics

O'Nysha Thomas

Want to collaborate or strategize with me? 

Let’s make something dope together.

Pure O'Nyx © 2026

O'Nysha Thomas

Want to collaborate or strategize with me? 

Let’s make something dope together.

Pure O'Nyx © 2026

Goran Babarogic

Want to collaborate or strategize with me? 

Let’s make something dope together.

Pure O'Nyx © 2026