Experience

10+ years

10+ years

Product Teams

Enterprise
+ Startup

Enterprise
+ Startup

Systems Strategy

Product
Automation
Operations

Product
Automation
Operations

Product Scale

Global Platforms

Global Platforms

Instructor — Simplilearn × Purdue University (2024–Present)

As a UX/UI Design Instructor, I deliver expert-led training in UI design, UX strategy, and design systems for professionals transitioning into product-focused roles. I teach hands-on Figma workflows, including component libraries, auto-layout, variants, and interactive prototyping. My instruction emphasizes system thinking, accessibility, and scalable UI patterns, while guiding learners through real-world design challenges. I also provide structured portfolio reviews and practical insight into engineering collaboration and UI handoff.

UX/UI Designer — Coltrane Hyde (2025)

At Coltrane Hyde, I led end-to-end UI and product design for internal and client-facing platforms, including system-driven and IoT-adjacent interfaces. I translated complex business and technical requirements into scalable UI solutions, creating high-fidelity prototypes that defined user flows, interaction states, and reusable components. By simplifying high-friction workflows and improving information architecture, I reduced manual touchpoints by 80%. I partnered closely with product and engineering teams to ensure responsive, feasible implementation across web and mobile platforms.

Visual Designer — Vaniam Group (2024–2025)

As a Digital Designer, I created high-fidelity interface assets and visual systems supporting client-facing platforms and digital proposals. I applied UX-aligned visual design principles to enhance clarity, hierarchy, and usability across complex content structures. Working under tight timelines, I ensured accessibility, brand consistency, and scalable execution through organized Figma systems and reusable patterns.

Senior Brand & Product Designer — Wish (2020–2023)

At Wish, I led UI and UX design for large-scale, system-driven e-commerce platforms across web and mobile (iOS and Android). I redesigned the global merchant onboarding experience, increasing verification completion rates by 41% through clearer flows and interaction logic. I developed multilingual UI assets that reduced onboarding and training time by 25% and created interactive prototypes communicating complex system states and edge cases. My work balanced global scalability with responsive implementation feasibility in close collaboration with engineering teams.

Senior Designer — Edelman (2017–2020)

At Edelman, I led UI-adjacent visual strategy for high-impact RFPs and digital presentations, contributing to over $5M in new business wins. I designed data-driven infographics and digital interfaces for global research initiatives, increasing engagement by 35%. I regularly presented and defended design rationale to executive stakeholders, bridging creative vision with strategic objectives.

Visual Designer — Kisi (2015–2017)

At Kisi, I designed UI components and interfaces for connected security products, supporting both hardware-adjacent and digital experiences. I built and maintained a modular design system across three product lines, improving consistency and accelerating development. I also redesigned onboarding interfaces and documentation, reducing support tickets by 40%, while collaborating closely with engineering to ensure feasible, implementation-ready designs.

My Principles

My Principles

I design product systems that bring clarity to complex problems and allow products to evolve over time. My process begins by reducing challenges to their essential elements, identifying what truly matters for both the user and the business. From there, I organize research, ideas, and functionality into structured experiences that feel intuitive, purposeful, and scalable.

Strong products do more than function well—they communicate clearly. I design experiences that guide users through a story, helping them understand what to do, why it matters, and how the system supports their goals. Every decision is made with intent, balancing usability, performance, and scalability so that products not only solve immediate problems but continue to grow and adapt alongside the teams that build them.

I design product systems that bring clarity to complex problems and allow products to evolve over time. My process begins by reducing challenges to their essential elements, identifying what truly matters for both the user and the business. From there, I organize research, ideas, and functionality into structured experiences that feel intuitive, purposeful, and scalable.

Strong products do more than function well—they communicate clearly. I design experiences that guide users through a story, helping them understand what to do, why it matters, and how the system supports their goals. Every decision is made with intent, balancing usability, performance, and scalability so that products not only solve immediate problems but continue to grow and adapt alongside the teams that build them.

My Process

My Process

A structured approach to turning complex ideas into scalable product systems.

Measure performance and continuously improve the system.

Using product metrics, user feedback, and experimentation, I refine the system to improve usability, engagement, and business outcomes.

Diagnose

Architect

Design

Implement

Optimize

Understand the system before solving the surface problem.

I analyze the product ecosystem — user behavior, operational workflows, and technical constraints — to uncover the real friction points affecting growth or usability.

Diagnose

Architect

Design

Implement

Optimize

Create intuitive product experiences built on strong foundations.

I analyze the product ecosystem — user behavior, operational workflows, and technical constraints — to uncover the real friction points affecting growth or usability.

Diagnose

Architect

Design

Implement

Optimize

O'Nysha Thomas

Want to collaborate or strategize with me? 

Let’s make something dope together.

Contact Me

Pure O'Nyx © 2026

O'Nysha Thomas

Want to collaborate or strategize with me? 

Let’s make something dope together.

Contact Me

Pure O'Nyx © 2026

Goran Babarogic

Want to collaborate or strategize with me? 

Let’s make something dope together.

Contact Me

Pure O'Nyx © 2026