
Product + Systems Designer focused on reducing friction, improving flows, and driving conversion.
I design end-to-end product experiences that simplify complex systems and help users take action with confidence.
Product Design
Designing end-to-end product experiences that simplify complex systems and help users take action with clarity and confidence.
Design Systems
Building scalable design systems that improve consistency, speed up execution, and support product growth across teams.
Systems Thinking
Structuring scalable design systems and flows that support consistency across products and teams.
UX Strategy
Setting product direction through discovery, prioritization, and decisions aligned with user needs and business goals.
Product Execution
Driving alignment across product, engineering, and stakeholders to move work from concept to delivery.
Interaction Design
Designing intuitive interactions that guide users through tasks with minimal confusion.
Measured Product Impact
Measured Product Impact
41%
Increase in Merchant Verification Completion
80%
Reduction in Operational Touchpoints
$5M+
Enterprise Revenue Impact
18%
Increase in Platform Engagement
Selected Work
Selected Work
Each project reflects structured thinking, scalable system design, and measurable product impact—where UX, data, and operational logic intersect.
Increased merchant verification completion by 41% across a global marketplace platform
Redesigned merchant onboarding and enforcement workflows to eliminate friction, clarify system logic, and accelerate activation at scale.
Onboarding
Identity Verification
Marketplace Systems
View Case Study


Increased merchant verification completion by 41% across a global marketplace platform
Redesigned merchant onboarding and enforcement workflows to eliminate friction, clarify system logic, and accelerate activation at scale.
Onboarding
Identity Verification
Marketplace Systems
Read Case Study


Increased merchant verification completion by 41% across a global marketplace platform
Redesigned merchant onboarding and enforcement workflows to eliminate friction, clarify system logic, and accelerate activation at scale.
Onboarding
Identity Verification
Marketplace Systems
View Case Study


Increased engagement by 18% across a financial platform
Simplified UX and system structure to reduce visual complexity and improve user decision-making.
UX Architecture
Conversion
System Design
View Case Study


Increased engagement by 18% across a financial platform
Simplified UX and system structure to reduce visual complexity and improve user decision-making.
UX Architecture
Conversion
System Design
Read Case Study


Increased engagement by 18% across a financial platform
Simplified UX and system structure to reduce visual complexity and improve user decision-making.
UX Architecture
Conversion
System Design
View Case Study


Reduced support tickets by 40% through onboarding redesign
Improved activation clarity and system consistency across connected security products.
Onboarding
Activation
Product Systems
View Case Study


Reduced support tickets by 40% through onboarding redesign
Improved activation clarity and system consistency across connected security products.
Onboarding
Activation
Product Systems
Read Case Study


Reduced support tickets by 40% through onboarding redesign
Improved activation clarity and system consistency across connected security products.
Onboarding
Activation
Product Systems
View Case Study


Improved accessibility and user clarity across a civic platform
Restructured public-facing flows to increase transparency and user trust.
Information Architecture
Accessibility
Public Platform
View Case Study


Improved accessibility and user clarity across a civic platform
Restructured public-facing flows to increase transparency and user trust.
Information Architecture
Accessibility
Public Platform
Read Case Study


Improved accessibility and user clarity across a civic platform
Restructured public-facing flows to increase transparency and user trust.
Information Architecture
Accessibility
Public Platform
View Case Study


Modernized workflows across a legacy member platform
Simplified complex member interactions to improve usability and operational efficiency.
Workflow Design
Enterprise UX
System Simplification
View Case Study


Improving accessibility and clarity across a public-facing civic platform serving thousands of residents.
Civic platforms require both clarity and accountability. I redesigned key user journeys to make community information more accessible and intuitive.
Workflow Design
Enterprise UX
System Simplification
View Case Study


Modernized workflows across a legacy member platform
Simplified complex member interactions to improve usability and operational efficiency.
Workflow Design
Enterprise UX
System Simplification
Read Case Study


Modernized workflows across a legacy member platform
Simplified complex member interactions to improve usability and operational efficiency.
Workflow Design
Enterprise UX
System Simplification
View Case Study


Drove $5M+ in new business through design systems
Built scalable frameworks that aligned stakeholders and increased engagement across initiatives.
Design Systems
Stakeholder Alignment
Scalable Frameworks
View Case Study


Improving accessibility and clarity across a public-facing civic platform serving thousands of residents.
Civic platforms require both clarity and accountability. I redesigned key user journeys to make community information more accessible and intuitive.
Design Systems
Stakeholder Alignment
Scalable Frameworks
View Case Study


Drove $5M+ in new business through design systems
Built scalable frameworks that aligned stakeholders and increased engagement across initiatives.
Design Systems
Stakeholder Alignment
Scalable Frameworks
Read Case Study


Drove $5M+ in new business through design systems
Built scalable frameworks that aligned stakeholders and increased engagement across initiatives.
Design Systems
Stakeholder Alignment
Scalable Frameworks
View Case Study



O'Nysha Thomas
Want to collaborate or strategize with me?
Let’s make something dope together.
Contact Me
Pure O'Nyx © 2026

O'Nysha Thomas
Want to collaborate or strategize with me?
Let’s make something dope together.
Contact Me
Pure O'Nyx © 2026

Goran Babarogic
Want to collaborate or strategize with me?
Let’s make something dope together.
Contact Me
Pure O'Nyx © 2026



















