Product Design

Designing end-to-end product experiences that simplify complex systems and help users take action with clarity and confidence.

Design Systems

Building scalable design systems that improve consistency, speed up execution, and support product growth across teams.

Systems Thinking

Structuring scalable design systems and flows that support consistency across products and teams.

UX Strategy

Setting product direction through discovery, prioritization, and decisions aligned with user needs and business goals.

Product Execution

Driving alignment across product, engineering, and stakeholders to move work from concept to delivery.

Interaction Design

Designing intuitive interactions that guide users through tasks with minimal confusion.

Measured Product Impact

Measured Product Impact

41%

Increase in Merchant Verification Completion

80%

Reduction in Operational Touchpoints

$5M+

Enterprise Revenue Impact

18%

Increase in Platform Engagement

Selected Work

Selected Work

Each project reflects structured thinking, scalable system design, and measurable product impact—where UX, data, and operational logic intersect.

Increased merchant verification completion by 41% across a global marketplace platform

Redesigned merchant onboarding and enforcement workflows to eliminate friction, clarify system logic, and accelerate activation at scale.

Onboarding

Identity Verification

Marketplace Systems

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Increased merchant verification completion by 41% across a global marketplace platform

Redesigned merchant onboarding and enforcement workflows to eliminate friction, clarify system logic, and accelerate activation at scale.

Onboarding

Identity Verification

Marketplace Systems

Read Case Study

Increased merchant verification completion by 41% across a global marketplace platform

Redesigned merchant onboarding and enforcement workflows to eliminate friction, clarify system logic, and accelerate activation at scale.

Onboarding

Identity Verification

Marketplace Systems

View Case Study

Increased engagement by 18% across a financial platform

Simplified UX and system structure to reduce visual complexity and improve user decision-making.

UX Architecture

Conversion

System Design

View Case Study

Increased engagement by 18% across a financial platform

Simplified UX and system structure to reduce visual complexity and improve user decision-making.

UX Architecture

Conversion

System Design

Read Case Study

Increased engagement by 18% across a financial platform

Simplified UX and system structure to reduce visual complexity and improve user decision-making.

UX Architecture

Conversion

System Design

View Case Study

Reduced support tickets by 40% through onboarding redesign

Improved activation clarity and system consistency across connected security products.

Onboarding

Activation

Product Systems

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Reduced support tickets by 40% through onboarding redesign

Improved activation clarity and system consistency across connected security products.

Onboarding

Activation

Product Systems

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Reduced support tickets by 40% through onboarding redesign

Improved activation clarity and system consistency across connected security products.

Onboarding

Activation

Product Systems

View Case Study

Improved accessibility and user clarity across a civic platform

Restructured public-facing flows to increase transparency and user trust.

Information Architecture

Accessibility

Public Platform

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Improved accessibility and user clarity across a civic platform

Restructured public-facing flows to increase transparency and user trust.

Information Architecture

Accessibility

Public Platform

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Improved accessibility and user clarity across a civic platform

Restructured public-facing flows to increase transparency and user trust.

Information Architecture

Accessibility

Public Platform

View Case Study

Modernized workflows across a legacy member platform

Simplified complex member interactions to improve usability and operational efficiency.

Workflow Design

Enterprise UX

System Simplification

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Improving accessibility and clarity across a public-facing civic platform serving thousands of residents.

Civic platforms require both clarity and accountability. I redesigned key user journeys to make community information more accessible and intuitive.

Workflow Design

Enterprise UX

System Simplification

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Modernized workflows across a legacy member platform

Simplified complex member interactions to improve usability and operational efficiency.

Workflow Design

Enterprise UX

System Simplification

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Modernized workflows across a legacy member platform

Simplified complex member interactions to improve usability and operational efficiency.

Workflow Design

Enterprise UX

System Simplification

View Case Study

Drove $5M+ in new business through design systems

Built scalable frameworks that aligned stakeholders and increased engagement across initiatives.

Design Systems

Stakeholder Alignment

Scalable Frameworks

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Improving accessibility and clarity across a public-facing civic platform serving thousands of residents.

Civic platforms require both clarity and accountability. I redesigned key user journeys to make community information more accessible and intuitive.

Design Systems

Stakeholder Alignment

Scalable Frameworks

View Case Study

Drove $5M+ in new business through design systems

Built scalable frameworks that aligned stakeholders and increased engagement across initiatives.

Design Systems

Stakeholder Alignment

Scalable Frameworks

Read Case Study

Drove $5M+ in new business through design systems

Built scalable frameworks that aligned stakeholders and increased engagement across initiatives.

Design Systems

Stakeholder Alignment

Scalable Frameworks

View Case Study

O'Nysha Thomas

Want to collaborate or strategize with me? 

Let’s make something dope together.

Contact Me

Pure O'Nyx © 2026

O'Nysha Thomas

Want to collaborate or strategize with me? 

Let’s make something dope together.

Contact Me

Pure O'Nyx © 2026

Goran Babarogic

Want to collaborate or strategize with me? 

Let’s make something dope together.

Contact Me

Pure O'Nyx © 2026